Not sure how you can hire the best SEO expert for your website? Yes, I understand that choosing the right SEO expert is not a snap. Any selection in a big hurry or due to cost sensitivity can lead to loss of time and money. There are a lot of people in the SEO fraternity who follow unethical techniques. Many SEO’s do poor quality work. They still follow the techniques which have been outdated for more than a decade now No doubt these SEO agencies still follow non-working methodologies to make money and deliver nothing for the clients. Unethical approach to SEO is not what Google expects in 2020. No doubt these companies still follow non-working methodologies to make money and deliver nothing for the clients.
How Hiring a Low-Cost SEO can be a Big Problem
Google introduced its key SEO engine up-date with the title of Google Penguin which was brought out in Forth month on the year 2012. This update was focused on websites that were manipulating search engine rankings by using unnatural links or unethical link-building strategies. Google used to penalize websites with inferior backlinks before also. They used to penalise the websites by manually penalising them. Like I said before, the assembly line SEO approach used to work where you could just hire an inexpensive resource to build links blindly and Google used to rank websites like a charm. Using Black or Grey hat ways is almost suicidal nowadays with Google being very strict in penalties. Google penalty is usually resolved but a vital factor is that your SEO freelancer should be aware of this. The method to look at the penalty for your web-site is announcements in the search console. But I am almost 100% sure that you will get any messages for penalty then your SEO firm will hide or get rid of that. You will have difficulty to understand the reason behind your ranking drops or visitors drops as a result of this. Coming out of the penalty will not be simple even if you think about changing your digital marketing agency. As you don’t have a full report from your SEO company about the backlinks and work performed.
Top 3 things to expect from a good SEO Firm
1)Content is the Key.
Develop an Approach that works in the long term. Search engine optimization is an organic channel that grows with time.
If you are looking for short term fast results then probably you should go for Google PPC. Google Adwords will help you generate business leads in no-time by putting your advertisement on page one of Google. Google Pay per click provides a significant display network also. SEO performed the proper way is also known as white hat search engine optimization. It concentrates a lot more on users rather than on engines like google. SEO is the year 2020 and ahead is all about on-site search engine optimization where aspects like header tag, meta-tags and content is key.. Our recommendation is actually to verify if your existing search engine optimization organization is carrying out work on these on-site and technical SEO elements.
2)Smart Link Building
If you want to rank on high competition keywords then link building is important. We need to forget about web links creating practices of early 2020 and focus a lot more around the PR and marketing elements to generate links for the site. We advise that you actually consult your SEO firm the way they are building backlinks for the web site. Also, take a 100 % report every 2 weeks to review the backlinks created by them. Work of SEO is not depending on work which has been performed however the final results achieved. Getting a great link is actually just like exploration gold. It really is difficult to locate websites who are ok to offer a link-back.
3) Trust only SEO Reports
The specialist SEO firm will always be clear in sharing the reports for on-page and off-page. on-site SEO should be documented in a report by your SEO firm. It would be very good to have reported in Google docs about on-site alterations. I prefer Google docs because of the real-time tracking advantage. Reports help you stay on top of your marketing campaign and closely observe the effectiveness of your SEO Company. Building links sheet should be provided by your SEO freelancer with information of all backlinks built. Link reports are always helpful. Be it at the time you change your SEO Company or believe a link to be dangerous..
This is Very Important
It is always encouraged to work with SEO Company with a good track record. Search engine optimization is a funny game and a number of companies try to trick clients with fake claims. Choosing an SEO agency can be important because the good results of your company are reliant on how they perform. They should be hired the same way you hire any Sr Professional in the firm.