In the recent post by Prime Minister of India, Narendra Modi, he focuses on life in the era of COVID-19. Discussing the current work culture and contribution of celebrities to create awareness, he thanked the digital services. He invites people to become part of this technology.
He redefines the vowels as the essential ingredients of any business model in the post-COVID world.
Vowels of the New Normal
He writes, “I envision this new business and work culture being redefined on the following vowels.”
He defines the vowels of the new normal as Adaptability, Efficiency, Inclusivity, Opportunity, and Universalism.
He described the adaptability as need of the hour. During the time of crisis, people should follow the business and lifestyle model that is easily adaptable. Digital payments transactions are an important example of adaptability. Another example is telemedicine, which is also mentioned by him.
He questioned the definition of ‘being efficient’. He writes, “Efficiency cannot only be about- how much time was spent in the office. We should perhaps think of models where productivity and efficiency matter more than the appearance of effort. The emphasis should be on completing a task in the specified time frame.”
As the world battles COVID-19, India’s energetic and innovative youth can show the way in ensuring healthier and prosperous future.
— Narendra Modi (@narendramodi) April 19, 2020
To define inclusivity, he urges to develop business models that consider the contribution of the poor too. He also focuses on developing technologies that make less impact on the environment.
He also focuses on health care solutions. He writes, “We can become a guiding light for global efforts to ensure the health and well being of humanity.”
There is an opportunity in every difficulty. Similarly, COVID-19 is an opportunity for people. He asked people to find the new opportunities or growth areas that emerge in this pandemic.
Coronavirus affecting all, without any discrimination. In this way, it unites us. In order to have a positive impact on the world, he spoke about ideas that find global relevance and application.
“They should have the ability to drive a positive change not merely for India but the entire humankind,” he said for the people of India.
“Today, the world is in pursuit of new business models. India, a youthful nation known for its innovative zeal can take the lead in providing a new work culture,” he said while addressing.