Apple is planning to launch a new model of Search Engines. These search engines will include all data without ads. It also ensures to secure the deal data of users.
For years, Google is paying money to Apple. But now it seems like that set to launch its own search engine to beat its rival.
Will, it beat Google?
This will always be a question. It will be answered once we hand on Google’s alternate. But if this model will succeed, it will make a huge transformation in everyone’s life. And, change the SEO definition to a great extent.
What effects it will cause?
Google is the default search engine on Safari for iOS devices. Many reports and data revealing that Apple is planning to launch its own search engines. It is assuming because:
Apple currently listed the jobs for Artificial Intelligence and Machine Learning experts. Also, a report by Coywolf states that with iOS 14 beta iPadOS 24 betas, Apple’s Spotlight Search bypasses Google search to show search results.
What other reports say?
According to an article published by Thinknum, they clearly told that it is a rumor. By tracking the data published by Apple online, they also reveal that they do not require AI, ML, and more.
But, other than this, other reports are in favor of COYWOLF’s data. They too consider that soon Apple might launch its own search engines. They had shown in a report that Applebot regularly crawling sites.
Why Apple could do so?
For sure, if Apple does so, it will do it differently. It offers various services to attract users. It could offer a search engine with no ads and high data security and privacy.
Apple can easily promote its products and services on their own search engine. Especially those which are trying to make more benefits like Apple News+ and Apple TV+. It made their own Apple Ecosystem, that makes the user more reliable and secure to access data. Also, struggling app developers also promote their app on the new World of Apple. It will benefit Apple World by detracting service from Google push towards PWAs.