People who access Google in private mode with the assumption that their history is not tracked, reports deny it. And, to sue Google, for this reason, a class-action filed the claim of at least $5bn from Google. They seek the amount from Google and it’s parent company Alphabet Inc. They filed the claim in Federal Court in San Jose, California.
Many people used the private ‘incognito’ mode with the objective of not saving their details. In contrast to this, the search engine collects the data in this mode. They use tools such as Google Analytics to track usage.
Complaint against Google
According to a report of BBC: The Complaints is that Google “cannot continue to engage in the covert and unauthorized data collection from Virtually every American with the computer or phone”.
The allegation is to collect data via Google Analytics, Google Ad Manager, and other website plugins.
Against this complaint, Google spokesperson said: ” As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity.”
Search Engine Report
According to search engine reports, browsing in private mode helps site owners. It helps them to market the products and fetches their details.
The incognito window offers private mode. This mode offers no saving of browsing history, cookies and website data, and information that is entered in the form.