Pro cricketer Virat Kohli has been positioned as the most valued celebs for the fourth sequential year in 2020 with a brand estimation of USD $237.7 million, and the second and third spaces have gone to Hindi film actors Akshay Kumar and Ranveer Singh, as per an industry positioning.
Of the best ten most-esteemed celebs, just Kohli is outside of the filmdom and of the nine-film stars, just two are females in 2020 rank.
While Kohli’s image continued as before, the best 20 celebs lost 5 percent of their joined an incentive to USD 1 billion out of 2020, Duff and Phelps, which spends significant time in brand valuation, said in a proclamation on Thursday.
Kohli stays the most esteemed VIP for the fourth continuous year with a consistent brand estimation of USD 237.7 million out of 2020 regardless of the COVID-19 pandemic, it said.
While Akshay Kumar holds the second situation with a brand estimation of USD 118.9 million, a bounce of 13.8 percent, Ranveer Singh additionally holds his third position again for the subsequent year, with a brand estimation of USD 102.9 million, the office said in its 6th release of a big-name brand valuation study.
The general brand estimation of the main 20 VIPs in 2020 is assessed at USD 1 billion, down 5 percent from 2019 as the pandemic disabled all exercises, the examination added.
The examination depends on brand esteem got from their item support portfolio and relative web-based media presence. It inspected the effect of the pandemic on both brand esteem rankings and the big-name support space.
With a valuation of USD 51.1 million, Shah Rukh Khan has improved his positioning by a score to the fourth opening in 2020, while Deepika Padukone is the fifth most esteemed celeb with USD 50.4 million however down from the third space in 2019; Alia Bhatt has improved to 6th space from seventh in 2019 with USD 48 million.
Ayushmann Khurrana has climbed four scores to the 6th position with a valuation of USD 48 million, yet Salman Khan slipped two indents to the eighth space with an estimation of USD 45 million, while Amitabh Bachchan is 10th (USD 44.2 million) and Hrithik Roshan is positioned tenth (USD 39.4).
While set up VIPs keep on overwhelming the rankings, remarkable twenty to thirty-year-olds with a solid online media presence keep on ascending the stepping stool. Ayushmann Khurrana, Tiger Shroff, and Rohit Sharma bounced a couple of spots to the 6th, fifteenth and seventeenth positions, individually, and Kartik Aaryan debuts on the rundown at twentieth.
“These rising millennial big names were in more prominent interest during the pandemic attributable to their fame among the adolescent,” Aviral Jain, overseeing overseer of Duff and Phelps said.
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In 2020, the media and diversion area endured a shot and saw a critical log jam in publicizing spends as customary media and open-air amusement were seriously affected by the pandemic. Computerized insignificantly overwhelmed print to turn into the second biggest portion in the ad space, and it keeps on seeing foothold among brands, as indicated by Jain.